Whole Fresh: a new venture from the family behind Best Food Centre
When you walk towards Whole Fresh, the first thing you notice is fruits and vegetables lining the front of the shop enticingly in rustic, wooden buckets to attract passers-by. There are also shelves of olive oil, vinegar and every other imaginable condiment, herbs and other deli-style items. There is a constant cool breeze from the refrigerators and the sound of soft jazz wafting over from the shop radio.