Job description
A New Direction is looking for a Communications Manager to develop and deliver the existing Communications Strategy, with specific focus on A New Direction’s schools, cultural sector and place-based programmes.
Key Responsibilities
- Strategy and planning – to develop and deliver a communications strategy for A New Direction’s schools, cultural sector and place-based programmes, planning and co-ordinating activity across a range of programmes with multiple stakeholders, partners and funders
- Content creation – to develop our suite of creative assets and explore new formats to communicate our work, with a focus on digital delivery alongside managing our website, e-comms, social media
- Business development – to support both our business planning and fundraising goals, working with the Senior Communications Manager to feed into a cohesive approach to communications across A New Direction
- Internal Communications – working with colleagues to reinforce our values and organisational culture, increase information flow and sharing updates across the team, ensuring a consistency of messaging and feeding into the overarching narrative of the organisation, and reinforcing the message that we
are ‘one organisation’. - Press / PR– working with partner organisations and A New Direction’s Senior Communications Manager to increase A New Direction’s PR output, to complement relationships with national, local and trade media and broadcast, bloggers, influences and networks to increase our media coverage and raise our profile
- Brand development – to work with communications colleagues to build and grow A New Direction’s brand, and sub-brands, developing clear narrative and messaging, ensuring consistency and adherence to brand and visual guidelines
- Managing agencies and suppliers – to work with freelancers and external suppliers, including printers and designers, to develop marketing materials that adhere to the brand and visual identity. Also producing branded materials inhouse as required.
- External relations – To represent A New Direction externally, attending meetings, developing and delivering presentations, and networking at events and conferences.
Hours: Full time (35 hours per week)
Salary: £33,770 – £40,184 (depending on experience)
Contract: 12 months fixed term
Reporting to: Senior Communications Manager
Location: London with option for hybrid working